Enterprise Travel management | SaaS
Ok Roger
Product Designer, solo.
Market research, user analisys
Information Architecture, Dashboard wireframes and prototype re-design
• I started by breaking down the users to get a basic understanding of their roles, their needs, and their motivations. What activities they shared and at which frequency they needed to perform. This was fundamental to ease the implementation experience.
• I recreated the current workflow to identify gaps and pain points. I came up with a new information architecture that simplifies the user workflow.
•To came up with the right set of metrics, I had no access to actual users, but I was able to read some reviews and feature requests. I did extensive market research to see how competitors kept users informed and connected and gain inspiration from more refreshing and easy-to-read layouts.
• Lead to action. Identified the action points that would help users keep the system updated and gave them more visibility.
• Improved the tracking experience to empower users to make more accurate and faster data-informed decisions