Designing for better and tailored workplace tracking experience.

Improved user confidence in analytics / and presence to increase the revenue streams and help our users rebuild the story behind the numbers.

Industry

Workplace management

Company

OfficeSpace

My role

Product Designer

The team

Project Manager, Sr Project Manager, 2 Client managers

Research methods

Client Interviews, Journey mapping, A/B testing

Deliverables

Insights, recommendations, wireframes and prototype

Project Overview

One of OfficeSpace's Product Strategy goals for 2022 was leading the Workplace Analytics industry. And this project was meant to take us there. We had an extensive portfolio of reports and were already working on theme-specific dashboards. But still, we wanted to provide a better and tailored workplace tracking experience.

My Contributions

I was the Lead designer for that project, but understanding the outcome and opportunities was a team effort. We conducted user and competitive research, and continuous client interviews that allowed us to understand the problem we were trying to solve. I took over the solutions stage. I worked on different ideas that we later compared and prioritized to find the best solution for our opportunity.

Key Findings

We engaged in client interviews with some frequency to understand their use cases and what they were looking for and missing from our analytics tools. We wanted to know what was ideal for users and their organizations. We captured the pain points, but specifically a problem repeated in every conversation:
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Data Consumption: Users felt their data wasn't showing the right set of metrics to get the most out of OfficeSpace. They considered it frustrating having to go to different reports for multiple data points.
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"It would be great to see this data at a glance vs. going to different reports."
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The business outcome was to instill confidence in workplace analytics and enable users to make data-driven decisions about their Real-Estate footprint, space optimization, and operational tasks.
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Having the pain points identified, we prioritized opportunities that had the MOST IMPACT on the overall objective. Reporting on metrics relevant to their organization and use case. We needed to address tailored analytics to facilitate the adoption of new enterprise clients and improve current engagement with our users. That's how we landed a customizable dashboard builder. We called it "Dashboard Studio".

To see my most recent case studies from OfficeSpace, reach out at gloriana.et@gmail.com